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J.C. Larreche

THE MOMENTUM EFFECT

Build unstoppable business growth by mastering the power of momentum in strategy and execution.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Build unstoppable business momentum through systematic value creation – The Momentum Effect by Larreche reveals growth's hidden engine. This comprehensive momentum strategy summary and acceleration methods explain: • Momentum Design - Create self-reinforcing cycles of customer satisfaction • Power Offer Development - Design compelling value that pulls customers • Vibrant Satisfaction - Exceed expectations systematically, not randomly • Momentum Leadership - Shift from pushing growth to enabling pull What most summaries miss: Larreche proves 80% of superior returns come from momentum, not operational excellence alone. Begin Click.Apply.Grow™ momentum: Identify one customer delight to systematize. Make it repeatable. Build from there. Companies creating momentum achieve 6x more efficient growth than push-based competitors. Push exhausts. Momentum accelerates. Design accordingly.

Strategies

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About the Author

J.C. Larreche is INSEAD Emeritus Professor who created the MARKSTRAT simulation training one million executives worldwide.

Founding Chairman of StratX Simulations with offices in Paris and Boston. Author of The Momentum Effect bestseller. MSc Computer Sciences from University of London, PhD from Stanford. Nicknamed "JC" at Stanford. Worked with executives in 50+ countries developing strategic marketing excellence.

Beyond simulations: Larreche discovered how companies create and sustain momentum, the hidden force behind all breakthrough growth.

His momentum principles help companies escape the growth plateau. Organizations applying Larreche's momentum strategies achieve 80% higher growth rates than push-based competitors.

The professor who gamified strategy before gamification existed.

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