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Pamela Fuller & Mark Murphy with Anne Chow

The Leader’s Guide to Unconscious Bias

Overcome hidden biases to become a more effective leader.
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What Will You Learn?

Reframe bias to unlock every person's full potential – The Leader's Guide to Unconscious Bias reveals hidden performance barriers. This comprehensive bias management summary and reframing techniques explain: • Bias Recognition - Understand mental shortcuts affecting decisions • Empathy Development - Move past preconceptions through curiosity • Performance Unlock - Remove barriers to employee potential • Organizational Impact - Transform culture by addressing bias systematically What most summaries miss: Bias isn't just fairness issue—it directly impacts bottom-line performance. Launch Click.Apply.Grow™ awareness: Identify one bias affecting your team. Address through new practices. Measure results. Leaders addressing unconscious bias report 35% performance improvement in diverse teams. Bias limits everyone. Awareness liberates all.

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About the Author

Pamela Fuller is FranklinCovey's chief thought leader on inclusion who tackles unconscious bias with co-authors Murphy and Chow.

Fuller: Former Defense Department diversity analyst, now FranklinCovey's bias expert. Murphy: Senior FranklinCovey consultant. Chow: AT&T Business CEO, first woman of color CEO in company history. Together authored The Leader's Guide to Unconscious Bias.

What sets them apart: They make bias reduction measurable and actionable, not just aspirational, with proven frameworks.

Their approach helps leaders recognize and interrupt bias systematically. Organizations using their methods report 35% improvement in inclusive behaviors and decision-making.

The team making inclusion a leadership competency, not compliance.

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