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Andreas Krebs and Paul Williams
The Illusion of Invincibility
What thriving empires—and modern companies—can learn from the collapse of the mighty Incas.
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What's You Learn?
Successful companies fail when they believe their own invincibility myths – The Illusion of Invincibility reveals why market leaders fall.
This comprehensive business failure analysis summary and main ideas reveal:
What most summaries miss: 87% of market leaders lose position within 20 years.
Stay vulnerable with Click.Apply.Grow™: Identify three success traps tomorrow. Design early warning systems. Practice humility. Companies avoiding invincibility illusions maintain 70% longer market leadership.
Stay humble. Stay ahead.
This comprehensive business failure analysis summary and main ideas reveal:
- Success Traps - Recognize how victories create dangerous blind spots
- Warning Signals - Identify early indicators of impending decline
- Humility Systems - Build mechanisms preventing overconfidence
- Continuous Reinvention - Stay hungry despite market dominance
What most summaries miss: 87% of market leaders lose position within 20 years.
Stay vulnerable with Click.Apply.Grow™: Identify three success traps tomorrow. Design early warning systems. Practice humility. Companies avoiding invincibility illusions maintain 70% longer market leadership.
Stay humble. Stay ahead.
Strategies
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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