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Scott A. Martin
The Illusion of Innovation
What feels like innovation may be a mirage—true growth lies in recognizing and riding the wave most businesses never see.
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What's You Learn?
Capital efficiency optimization kills breakthrough innovation in large organizations – The Illusion of Innovation by Elliott Parker exposes why well-managed companies can't innovate. This comprehensive Illusion of Innovation summary and key takeaways reveal:
- Innovation Theater - Recognize activity that looks innovative but creates no real value
- Efficiency Trap - Understand why optimization for predictability prevents breakthroughs
- Experimentation Priority - Choose resilience and learning over short-term efficiency
- First Principles Thinking - Question assumptions to escape innovation illusions
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About the Author
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5
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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