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Andrew Campbell and Robert Park
THE GROWTH GAMBLE
Business & Money,Accounting,Specialties,Budgetary & Cost
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Master financial strategies from the world's leading business books!
Core Biz Category:
Operations
Growth Category:
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What's You Learn?
Most growth destroys value without proper screening – The Growth Gamble by Campbell and Park introduces Traffic Lights to prevent expensive failures. This comprehensive growth strategy summary and main ideas outline: • Traffic Lights Tool - Screen opportunities before betting resources • Failure Analysis - Why 75% of growth initiatives fail • Advantage Assessment - Determine realistic win probability • Risk Calibration - Size investments to success likelihood The hidden gem: Proper screening improves growth success from 25% to 80%. Your Click.Apply.Grow™ implementation: List growth options today. Apply Traffic Lights. Kill red projects. Companies using this framework achieve 3x better growth ROI while avoiding disasters. Smart growth beats fast growth.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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