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C.K. Prahalad and Venkat Ramaswamy
THE FUTURE OF COMPETITION
Co-create value with customers to win in the new era of business.
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What's You Learn?
Co-create value with customers to transform competition entirely – The Future of Competition by Prahalad and Ramaswamy revolutionizes value. This comprehensive co-creation summary and transformation methods explain: • Co-Creation Architecture - Design systems for customer value participation • Experience Innovation - Compete on personalized experiences, not products • DART Model - Build Dialogue, Access, Risk assessment, and Transparency • Network Value Creation - Enable customer communities to create value 2025 application: With AI enabling mass personalization, co-creation becomes the dominant business model. Your Click.Apply.Grow™ co-creation: Identify three ways customers could shape your offering. Test one this month. Scale what works. Companies mastering co-creation report 60% higher customer engagement and premium pricing. Stop creating for customers. Start creating with them.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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