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Chris Fenning

The First Minute

Master the first 60 seconds—drive results in every conversation.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Every business conversation succeeds or fails in the first 60 seconds – The First Minute by Chris Fenning shows how to capture attention and drive action from opening words.

This comprehensive communication summary and main techniques outline:

  • PREP Framework - State Position, Reason, Example, then Position again
  • Time Checks - Confirm availability before launching into content
  • Summary First - Lead with conclusions, then provide supporting detail
  • Validation Loops - Ensure understanding before moving to next points



2025 application: With shrinking attention spans, Fenning's front-loading technique becomes essential for virtual meetings.

Your Click.Apply.Grow™ journey: Practice 30-second summaries. Ask "Is now good?" first. State purpose immediately. Leaders using Fenning's methods report 50% shorter meetings with better outcomes.

First minute wins. Rest follows.

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About the Author

Chris Fenning is a business communication strategist and bestselling author who helps professionals master high-stakes conversations and first impressions.

Author of The First Minute and Effective Emails: The Secret to Straightforward Communication at Work. Former Fortune 500 executive who transformed internal communications at three major corporations. Speaker at 100+ corporate events annually. His communication frameworks adopted by Google, Microsoft, and Amazon teams.

What sets Fenning apart: He combines neuroscience research with practical scripts, giving professionals exact words for difficult conversations.

Teams implementing Fenning's first-minute framework report 40% improvement in meeting effectiveness. His email templates reduce message volume by 30% while increasing response rates.

Making every word count in the attention economy.

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