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David Rogers
The Digital Transformation Handbook
Reinvent your strategy, team, and technology to stay competitive in a world that never stops evolving.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?
Digital transformation requires mindset shifts before technology adoption – The Digital Transformation Handbook reveals why most initiatives fail.
This comprehensive digital change summary and key concepts outline:
- Customer Networks - Shift from marketing to customers to creating with them
- Platform Thinking - Build ecosystems where others create value on your foundation
- Rapid Experimentation - Test and learn beats perfect planning in digital environments
- Data as Asset - Information becomes more valuable than physical products
2025 application: AI acceleration makes continuous transformation mandatory, not optional anymore.
Your Click.Apply.Grow™ journey: Map customer journey digitally tomorrow. Run one experiment. Measure learning. Digitally mature organizations show 23% higher profitability.
Transform mindset. Technology follows.
About the Author
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