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Leerom Segal, Aaron Goldstein, Jay Goldman and Rahaf Harfoush

THE DECODED COMPANY

Harness data to unlock human potential and lead your organization into the future.
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What's You Learn?
Data-driven cultures decode human behavior to build extraordinary workplaces – THE DECODED COMPANY by Segal, Goldstein, Goldman and Harfoush shows how analytics transform organizational performance.

This comprehensive Decoded Company summary and key takeaways reveal:

  • Technology as a Coach - Use data to provide personalized guidance that helps employees reach peak performance
  • Data as a Sixth Sense - Leverage analytics to spot patterns humans miss and prevent problems before they occur
  • Engineered Ecosystems - Design work environments that naturally encourage desired behaviors through smart defaults
  • Decoded Metrics - Replace vanity metrics with behavioral indicators that predict actual business outcomes


The hidden gem: Their "Ambient Data" concept shows how passive data collection eliminates 90% of manual reporting while increasing accuracy.

Ready to Click.Apply.Grow™? Identify three key behaviors tomorrow. Install measurement systems. Share insights transparently. Companies implementing decoded principles see 45% productivity gains within six months.

Decode behavior. Encode success.

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About the Author

Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush are digital transformation innovators and co-authors of “The Decoded Company” who help organizations harness data to empower employees and improve performance.

As leaders at Klick Health and digital strategy experts, they developed people-centered analytics systems that revolutionize how organizations operate. Their work bridges technology, culture, and strategy.

What sets them apart: They put humans—not just numbers—at the center of data-driven change.

Companies applying their Decoded Company model report higher employee engagement, faster innovation, and stronger customer experiences.

The digital humanists who turn data into a tool for empowerment, not surveillance.

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