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Peter Attia, MD
The Death of Demographics
Stop guessing by age and gender—unlock what truly drives customer behavior through values.
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What's You Learn?
Values drive behavior eight times more powerfully than demographics – The Death of Demographics by David Allison revolutionizes marketing through valuegraphic consumer understanding. This comprehensive valuegraphic marketing summary and main concepts reveal:
- Demographic Failure - Traditional age/gender targeting misses what actually motivates people
- Values Identification - Uncover core beliefs that drive consumer decisions
- 8x Effectiveness - Improve marketing impact dramatically through values-based strategies
- Global Archetypes - Understand universal value patterns across cultures
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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