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Adam Witty and Rusty Shelton
The Authority Advantage
Build influence that lasts—by leading with impact, not ego, and becoming the trusted voice your audience follows.
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What's You Learn?
Impact-focused thought leadership beats ego-driven expertise – The Authority Advantage by Witty and Shelton reveals how authentic authority creates lasting influence. This comprehensive thought leadership summary and key concepts outline: • Impact Over Ego - Prioritize value creation above recognition • Master Authority Plan - Strategic roadmap to thought leadership • Content Creation System - Build compelling materials consistently • Multi-Channel Leverage - Deploy books, speaking, media strategically What most summaries miss: Ego-driven "experts" fail while impact-focused authorities compound influence exponentially. Your Click.Apply.Grow™ transformation: Define your impact mission today. Create one valuable piece. Share without ego. Authorities focused on impact report 10x more influence and sustainable growth. Serve first. Authority follows.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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