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Guy Kawasaki
THE ART OF THE START
Launch smarter, faster, and with impact.
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Operations
What Will You Learn?
Launch ventures successfully through battle-tested wisdom – The Art of the Start by Kawasaki guides entrepreneurial beginnings. This comprehensive startup launch summary and foundational strategies reveal: • Meaning Over Money - Start with purpose to change world • Mantra Creation - Distill mission into three words • Business Model Clarity - Know exactly how you'll make money • Bootstrap Mentality - Do more with less from day one What most summaries miss: Kawasaki's experience at Apple and as VC reveals what actually matters. Launch Click.Apply.Grow™ start: Define your meaning. Create simple mantra. Bootstrap everything. Purpose-driven startups achieve 5x better survival rates than money-only ventures. Great companies start with why.
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