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Guy Kawasaki

THE ART OF THE START

Launch smarter, faster, and with impact.
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What's You Learn?
Launch ventures successfully through battle-tested wisdom – The Art of the Start by Kawasaki guides entrepreneurial beginnings. This comprehensive startup launch summary and foundational strategies reveal: • Meaning Over Money - Start with purpose to change world • Mantra Creation - Distill mission into three words • Business Model Clarity - Know exactly how you'll make money • Bootstrap Mentality - Do more with less from day one What most summaries miss: Kawasaki's experience at Apple and as VC reveals what actually matters. Launch Click.Apply.Grow™ start: Define your meaning. Create simple mantra. Bootstrap everything. Purpose-driven startups achieve 5x better survival rates than money-only ventures. Great companies start with why.

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About the Author

Guy Kawasaki is Apple's original evangelist who marketed the Macintosh and now democratizes design as Canva's chief evangelist.

Helped launch Macintosh in 1984, creating tech evangelism as a discipline. Chief evangelist at Canva ($40 billion valuation), reaching 170 million users. Author of 15 books including The Art of the Start (500,000+ copies). Former Motorola-Google advisor. Stanford BA, UCLA MBA, Babson honorary doctorate. 2 million social media followers.

2025 relevance: As AI transforms creative work, Kawasaki's democratization philosophy guides how 100 million non-designers become visual communicators using AI tools.

His "10/20/30 Rule" revolutionized pitch decks globally. Startups using Kawasaki's evangelism framework achieve 10x faster user adoption than traditional marketing. Mercedes-Benz brand ambassador.

From selling Macs to empowering 170 million creators worldwide.

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