Back to All Books
Guy Kawasaki
THE ART OF THE START
Launch smarter, faster, and with impact.
No items found.
Master financial strategies from the world's leading business books!
Core Biz Category:
Operations
Growth Category:
No items found.
What's You Learn?
Launch ventures successfully through battle-tested wisdom – The Art of the Start by Kawasaki guides entrepreneurial beginnings. This comprehensive startup launch summary and foundational strategies reveal: • Meaning Over Money - Start with purpose to change world • Mantra Creation - Distill mission into three words • Business Model Clarity - Know exactly how you'll make money • Bootstrap Mentality - Do more with less from day one What most summaries miss: Kawasaki's experience at Apple and as VC reveals what actually matters. Launch Click.Apply.Grow™ start: Define your meaning. Create simple mantra. Bootstrap everything. Purpose-driven startups achieve 5x better survival rates than money-only ventures. Great companies start with why.
Strategies
No Strategies found.
About the Author
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the main message of 'THE ART OF THE START'?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The book 'THE ART OF THE START' by Guy Kawasaki provides key insights and strategies to help readers succeed in their personal or professional lives."
}
},
{
"@type": "Question",
"name": "Who should read 'THE ART OF THE START'?",
"acceptedAnswer": {
"@type": "Answer",
"text": "'THE ART OF THE START' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Guy Kawasaki."
}
},
{
"@type": "Question",
"name": "How does 'THE ART OF THE START' stand out from other books?",
"acceptedAnswer": {
"@type": "Answer",
"text": " Guy Kawasaki offers a unique perspective in 'THE ART OF THE START', using real-world examples and practical tips to help readers apply the lessons."
}
}
]
}

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
Take the Book Summary Growth Challenge in 3 minutes!
Accelerate Growth with the Right
Book Strategy
Follow These 3 Easy Steps to Grow Faster:
PATENT
PENDING
PENDING
1
Pick Your Book Strategy
Choose from proven strategies by top authors and experts.

Choose Your Growth Strategy
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
Build a Loyal Tribe
Focus on Long-Term Impact
Example: Choose "This is Marketing" by Seth Godin to apply “Offer Generosity First”
2
AI Builds Your Plan
Get a custom strategy and scorecard automatically created for your business.
AI Create Strategy:
“Offer Generosity First”
“Create a concise lead magnet strategy that solves common customer issues, emphasizing practicality and immediate value and give it away for FREE!”

“We used this exact process ourselves—and it inspired us to offer you 1,500+ free book summaries to accelerate your business growth!”
3
AI Builds Your Scorecard
Gamify your goals with a custom scorecard proven to boost success by 95%. (ASTD Study)

Get Your Streak On and Win the Marketing Growth Crown!

Try this Strategy Now – Free
Want to apply this strategy to your business to
“Build Trust Through Generosity – From ‘This is Marketing?”
Don’t Just Read;
Apply
Access Our Complete Library of 1,500+ Business Books and 7,000 Strategies!
