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Brian P. Moran and Michael Lennington
The 12 Week Year
Achieve more in 12 weeks than most do all year by compressing your goals into focused, high-impact sprints.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?
Executing in 12-week cycles creates urgency and quadruples annual achievement – The 12 Week Year shows why shorter execution cycles dramatically improve results. This comprehensive execution guide and performance strategies explain:
- Annual Thinking Trap - 12-month goals create procrastination for 10 months
- 12-Week Urgency - Shorter cycles eliminate "plenty of time" mindset
- Weekly Scoreboard - Track lead and lag measures for course correction
- 85% Rule - Executing 85% of plan guarantees breakthrough results
What most summaries miss: Their "buffer week" between cycles prevents burnout while maintaining momentum. Execute your Click.Apply.Grow™ 12-week year: Set 12-week goals today. Track execution weekly. Maintain 85% completion. Teams using this system achieve 4x annual goals in less time. Think quarters. Achieve years.
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