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Chip Heath & Dan Heath
Switch
Make lasting change by aligning logic, emotion, and momentum—even when transformation feels impossible.
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What's You Learn?
Change happens when you direct the rational mind, motivate emotions, and shape the environment – Switch by the Heath brothers reveals why willpower fails while smart change design succeeds. This comprehensive Switch summary and key concepts outline:
- Elephant and Rider - Align emotional power with rational direction for unstoppable change momentum
- Bright Spots Investigation - Find what's already working and replicate it everywhere
- Shrink the Change - Make the first step so small that starting feels effortless
- Rally the Herd - Social proof motivates change more powerfully than logical arguments
Strategies
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About the Author
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5
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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