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Jason Mcdonald

Social Media Marketing Workbook 2023

Learn step-by-step how to grow your brand, reach more customers, and drive results across every major social platform.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Operations
Growth Category:
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What's You Learn?
Social media success requires strategy, not random posting – Social Media Marketing Workbook by Jason McDonald provides systematic social selling approach.

This comprehensive social strategy summary and main ideas explain:

  • Platform Personas - Each network has unique culture requiring tailored content approach
  • Content Calendars - Consistent posting beats sporadic brilliance for algorithm favor
  • Engagement First - Comments and shares matter more than follower counts
  • Metrics That Matter - Track conversions not vanity metrics like impressions


The hidden gem: McDonald's "Social Media Audit" reveals why most businesses waste 70% of effort.

Start Click.Apply.Grow™ today: Audit current presence tonight. Pick two platforms. Create 30-day calendar. Businesses following systematic approach see 5x more leads from social.

Strategy beats frequency.

Strategies

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About the Author

Jason McDonald is Stanford's digital marketing professor demystifying SEO for 50,000+ small businesses through constantly updated textbooks.

Stanford Continuing Studies instructor teaching SEO, social media, and Google Ads to entrepreneurs and marketers for 15+ years. Updates his textbooks twice yearly, ensuring current information in rapidly changing field. His SEO Fitness Workbook and Social Media Marketing books dominate Amazon categories. Trained professionals from Google, Facebook, and Stanford Hospital. Built multiple seven-figure businesses using techniques he teaches.

What sets McDonald apart: Unlike guru promises, he teaches technical SEO fundamentals that survive algorithm changes, not temporary hacks.

Students report average 300% organic traffic increase within six months of implementation.

The professor making Google optimization accessible to Main Street businesses.

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