What is the main message of 'SMALL GIANTS'?

The book 'SMALL GIANTS' by Bo Burlingham provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'SMALL GIANTS'?

'SMALL GIANTS' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Bo Burlingham.

How does 'SMALL GIANTS' stand out from other books?

Bo Burlingham offers a unique perspective in 'SMALL GIANTS', using real-world examples and practical tips to help readers apply the lessons.

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Bo Burlingham

SMALL GIANTS

Build a remarkable company by staying small, staying true, and choosing greatness over growth.

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What Will You Learn?

Choose greatness over growth to build remarkable companies – Small Giants by Burlingham celebrates purposeful businesses. This comprehensive purposeful business summary and greatness strategies include: • Greatness Choice - Prioritize excellence over endless expansion • Community Connection - Build deep roots in your market • Employee Investment - Create best workplace, not biggest • Customer Intimacy - Know and serve customers deeply The hidden gem: Small giants often achieve higher profitability than growth-obsessed competitors. Begin Click.Apply.Grow™ greatness: Define what great means for you. Choose quality over quantity. Build accordingly. Small giants achieve 90% employee retention and customer loyalty. Size impresses. Greatness endures.

About the Author

Bo Burlingham is Inc. magazine's legendary editor who discovered the Small Giants phenomenon—companies choosing greatness over growth.

Thirty-three years at Inc. magazine as senior editor, executive editor, and editor-at-large, profiling 1,000+ entrepreneurs. Author of Small Giants (50,000+ copies), which spawned a global community of 10,000+ purpose-driven companies. Co-authored The Great Game of Business with Jack Stack (100,000+ copies). Forbes Small Giants section creator.

What sets Burlingham apart: He identified and named the movement of companies rejecting venture capital to stay privately-owned and values-driven—now a $2 trillion market segment.

Small Giants Community members report 3x higher employee satisfaction and 50% better customer retention than growth-obsessed competitors. His frameworks guide Patagonia, Basecamp, and Mailchimp.

The journalist who proved bigger isn't always better.

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