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Bo Burlingham

SMALL GIANTS

Build a remarkable company by staying small, staying true, and choosing greatness over growth.
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What's You Learn?
Choose greatness over growth to build remarkable companies – Small Giants by Burlingham celebrates purposeful businesses. This comprehensive purposeful business summary and greatness strategies include: • Greatness Choice - Prioritize excellence over endless expansion • Community Connection - Build deep roots in your market • Employee Investment - Create best workplace, not biggest • Customer Intimacy - Know and serve customers deeply The hidden gem: Small giants often achieve higher profitability than growth-obsessed competitors. Begin Click.Apply.Grow™ greatness: Define what great means for you. Choose quality over quantity. Build accordingly. Small giants achieve 90% employee retention and customer loyalty. Size impresses. Greatness endures.

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About the Author

Bo Burlingham is Inc. magazine's legendary editor who discovered the Small Giants phenomenon—companies choosing greatness over growth.

Thirty-three years at Inc. magazine as senior editor, executive editor, and editor-at-large, profiling 1,000+ entrepreneurs. Author of Small Giants (50,000+ copies), which spawned a global community of 10,000+ purpose-driven companies. Co-authored The Great Game of Business with Jack Stack (100,000+ copies). Forbes Small Giants section creator.

What sets Burlingham apart: He identified and named the movement of companies rejecting venture capital to stay privately-owned and values-driven—now a $2 trillion market segment.

Small Giants Community members report 3x higher employee satisfaction and 50% better customer retention than growth-obsessed competitors. His frameworks guide Patagonia, Basecamp, and Mailchimp.

The journalist who proved bigger isn't always better.

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