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Larry Levine

Selling from the Heart

Build relationships that drive sales
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Master financial strategies from the world's leading business books!
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What's You Learn?
"Authentic relationships outsell manipulative tactics every time – Selling from the Heart by Larry Levine proves genuine connection drives 3x more revenue than traditional sales methods. This comprehensive Selling from the Heart summary and main ideas reveal:
  • Authenticity Framework - Build trust by sharing vulnerabilities and dropping the perfect salesperson facade
  • Client-First Philosophy - Solve problems before pitching products to become a trusted advisor
  • Social Selling Blueprint - Use LinkedIn and content to attract ideal clients organically
  • Relationship ROI Method - Track lifetime value instead of quarterly quotas for sustainable growth
The hidden gem: Levine's ""Empty Suit Test"" identifies why 89% of salespeople fail to connect emotionally. Your Click.Apply.Grow™ journey begins: Write three authentic LinkedIn posts this week. Share one failure story with prospects. Focus on helping, not selling. Sales professionals practicing heart-centered selling report 67% higher close rates. Sell yourself by being yourself."

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About the Author

Larry Levine is the B2B sales authenticity revolutionary who spent 30 years in the trenches before teaching 10,000+ reps to sell from the heart.

Three decades selling B2B technology, consistently in President's Club. Author of Selling From the Heart (50,000+ copies) and Selling In a Post Trust World. Co-hosts Selling From the Heart Podcast with 2 million+ downloads. Coaches sales teams from Fortune 500 to startups. Kiwanis International leader supporting local nonprofits.

2025 relevance: As AI automates cold outreach, Levine's authenticity-first approach becomes the only way to differentiate in B2B sales conversations.

Sales teams implementing Levine's trust-based methodology report 43% higher close rates and 65% more referrals than traditional approaches. Lives in Thousand Oaks, California.

The sales veteran proving authenticity outsells algorithms every time.

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