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Christopher Whalen
Seeing Around Corners
Gain the foresight to anticipate change, outmaneuver challenges, and seize success before others see it coming.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Innovation fails when solutions lack authentic demand rooted in human behavior – The Heart of Innovation reveals why 67% of new products flop. This comprehensive Heart of Innovation summary and key insights explain: • Authentic Demand Discovery - Uncover latent needs through behavioral observation, not surveys • Jobs-to-be-Done Framework - Identify functional, emotional, and social progress people seek • Behavioral Economics Application - Design solutions aligned with how humans actually decide • Demand Validation Process - Test behavioral response before building full solutions The hidden gem: Their "demand archaeology" method reveals needs customers can't articulate themselves. Discover your Click.Apply.Grow™ authentic demand: Observe ten customers tomorrow. Map their jobs-to-be-done. Prototype one solution. Companies using behavioral demand analysis achieve 4x higher product success rates than traditional market research. Solve problems people have, not say.
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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