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Ian Altman and Jack Quarles

Same Side Selling

Work collaboratively with your prospects
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Master financial strategies from the world's leading business books!
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Operations
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What's You Learn?
"Collaborative selling where buyer and seller solve problems together closes deals 70% faster – Same Side Selling by Altman and Quarles eliminates adversarial negotiations forever. This comprehensive Same Side Selling summary and main concepts outline:
  • Problem-First Conversations - Understand their issue completely before mentioning your solution
  • Fit Assessment Matrix - Qualify opportunities where you can't deliver exceptional value
  • Co-Creation Process - Build solutions with prospects instead of presenting to them
  • Success Metrics Alignment - Define mutual wins before discussing price or terms
The hidden gem: Their ""Finding Impact Together"" worksheet transforms cold calls into warm consultations. Your Click.Apply.Grow™ transformation: Approach one prospect as an advisor tomorrow. Focus on their success metrics. Co-create solutions together. Sales teams using same-side methods achieve 92% customer satisfaction scores. Sell with, not to."

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About the Author

Ian Altman and Jack Quarles are sales growth and procurement strategy experts who help companies create value-based client relationships while aligning procurement and sales.

Ian is the author of “Same Side Selling” and a keynote speaker on revenue growth. Jack, a procurement veteran and bestselling author of “Expensive Sentences,” brings deep expertise in buying behavior. Together, they bridge the gap between buyers and sellers to create long-term partnerships.

What sets Ian and Jack apart: They turn adversarial negotiations into collaborative growth opportunities.

Companies adopting their Same Side Selling framework report higher win rates, stronger client retention, and 20–40% faster deal cycles.

The buyer-seller translators who prove that trust—not tension—closes the biggest deals.

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