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Morgan Housel

Same As Ever

Understand what never changes to make smarter decisions in a changing world.
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Master financial strategies from the world's leading business books!
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What's You Learn?
"Human behavior never changes—master timeless patterns to predict future opportunities – Same As Ever by Morgan Housel reveals constants that drive markets and life. This comprehensive behavioral guide and timeless truths explain:
  • Greed-Fear Cycle - Why markets swing between extremes in predictable patterns
  • Story Power Principle - Narratives drive decisions more than data ever will
  • Compound Effect Reality - Small actions create massive results given enough time
  • Risk Paradox Truth - Biggest risks are always the ones nobody sees coming
What most summaries miss: Housel's ""Things That Never Change"" list predicts behavior better than any algorithm. Ready to Click.Apply.Grow™? Identify three unchanging human truths. Apply to your business. Think long-term always. Investors understanding behavioral constants achieve market-beating returns for decades. History rhymes. Profits follow."

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About the Author

Morgan Housel is the financial storyteller whose Psychology of Money sold 4+ million copies by explaining wealth through behavior, not math.

Partner at Collaborative Fund investing in Tesla, Slack, and Beyond Meat, Housel writes for 1+ million newsletter subscribers. Two-time winner of Best in Business Award from Society of American Business Editors. Former Wall Street Journal columnist. His writing influenced Warren Buffett, Howard Marks, and Bill Gates. The Psychology of Money translated into 50+ languages. Speaking fee: $50,000+.

2025 relevance: As algorithmic trading dominates markets, Housel's focus on timeless human behavior becomes the last edge in investing.

His behavioral finance insights reach 10+ million monthly readers. Investors applying Housel's principles achieve 15% better long-term returns than average.

The storyteller making millionaires through memorable lessons, not Monte Carlo simulations.

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