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Ash Maurya

Running Lean

Stop guessing—test, refine, and build a business model that actually works before running out of time and money.
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What's You Learn?
Systematic experimentation beats elaborate planning for startup success – Running Lean by Ash Maurya provides the practical blueprint for implementing lean startup principles. This comprehensive lean methodology guide and validation techniques reveal:
  • Lean Canvas - One-page business model captures assumptions for rapid testing
  • Problem-Solution Fit - Validate problems exist before building any solutions
  • Customer Development - Continuous interviews reveal what customers actually want
  • Pivot Triggers - Clear metrics show when to change direction versus persevere
The hidden gem: Maurya's "90-day cycles" create urgency while allowing meaningful progress measurement. Execute your Click.Apply.Grow™ lean process: Interview 10 customers this week. Test riskiest assumption first. Measure actual behavior. Startups using Running Lean methodology achieve 70% faster validation with 80% less capital. Test fast. Learn cheap.

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About the Author

Ash Maurya is the Lean Canvas creator who simplified business planning from 40-page documents to one-page clarity.

Serial entrepreneur with five exits who systematized startup validation. His Lean Canvas used by 5 million+ entrepreneurs replacing traditional business plans. Running Lean methodology taught at accelerators globally. Founded Leanstack and USERcycle. Mentors at Techstars and Capital Factory.

What sets Maurya apart: He pressure-tested lean methods through his own startups first—failing fast and documenting every lesson learned.

Startups using Lean Canvas pivot 70% faster to product-market fit. Founders report 10x clearer business model communication to stakeholders.

The engineer who debugged startup failure.

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