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Ash Maurya
Running Lean
Stop guessing—test, refine, and build a business model that actually works before running out of time and money.
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What's You Learn?
Systematic experimentation beats elaborate planning for startup success – Running Lean by Ash Maurya provides the practical blueprint for implementing lean startup principles. This comprehensive lean methodology guide and validation techniques reveal:
- Lean Canvas - One-page business model captures assumptions for rapid testing
- Problem-Solution Fit - Validate problems exist before building any solutions
- Customer Development - Continuous interviews reveal what customers actually want
- Pivot Triggers - Clear metrics show when to change direction versus persevere
Strategies
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About the Author
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5
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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