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Ash Maurya
Running Lean
Stop guessing—test, refine, and build a business model that actually works before running out of time and money.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?
Systematic experimentation beats elaborate planning for startup success – Running Lean by Ash Maurya provides the practical blueprint for implementing lean startup principles. This comprehensive lean methodology guide and validation techniques reveal:
- Lean Canvas - One-page business model captures assumptions for rapid testing
- Problem-Solution Fit - Validate problems exist before building any solutions
- Customer Development - Continuous interviews reveal what customers actually want
- Pivot Triggers - Clear metrics show when to change direction versus persevere
The hidden gem: Maurya's "90-day cycles" create urgency while allowing meaningful progress measurement. Execute your Click.Apply.Grow™ lean process: Interview 10 customers this week. Test riskiest assumption first. Measure actual behavior. Startups using Running Lean methodology achieve 70% faster validation with 80% less capital. Test fast. Learn cheap.
About the Author
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