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Ric Merrifield

RETHINK

Break free from business-as-usual and discover how to cut costs and spark innovation by rethinking what really matters.
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What's You Learn?
Escape the "how" trap by focusing on "what" truly creates business value – RETHINK by Ric Merrifield revolutionizes how companies optimize operations.

This comprehensive business optimization summary and main ideas reveal:

  • How vs What - Stop obsessing over processes and identify value-creating activities
  • Value Categorization - Rank all activities by actual business impact
  • Hidden Connections - Discover how low-value tasks support high-value outcomes
  • Strategic Reorganization - Restructure based on value, not tradition


The hidden gem: Merrifield shows 70% of activities most companies focus on create minimal value.

Rethink operations with Click.Apply.Grow™: Map all activities tomorrow. Categorize by value creation. Find hidden connections. Companies using Merrifield's approach achieve 45% efficiency gains.

Think what. Not how.

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About the Author

Ric Merrifield is Microsoft business architect with 12 patent applications who helps companies escape operational traps through rethinking.

15+ years consulting on organizational goals. 10,000+ hours as business architect. Author of Rethink describing the "how trap." Harvard Business Review contributor on productivity revolution. Georgetown and Lakeside School alumnus. 20+ years competitive rower. Eagle Scout.

What sets Merrifield apart: His patent-pending approaches to operating models provide breakthrough solutions to systemic business problems.

Companies applying Merrifield's rethinking methodology achieve 50% reduction in operational complexity while improving outcomes.

Architecting escape from the how trap.

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