What is the main message of 'RETHINK'?

The book 'RETHINK' by Ric Merrifield provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'RETHINK'?

'RETHINK' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Ric Merrifield.

How does 'RETHINK' stand out from other books?

Ric Merrifield offers a unique perspective in 'RETHINK', using real-world examples and practical tips to help readers apply the lessons.

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Ric Merrifield

RETHINK

Break free from business-as-usual and discover how to cut costs and spark innovation by rethinking what really matters.

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Master Operations strategies from the world's leading business books!

Core Biz Category:

Operations

What Will You Learn?

Escape the "how" trap by focusing on "what" truly creates business value – RETHINK by Ric Merrifield revolutionizes how companies optimize operations.

This comprehensive business optimization summary and main ideas reveal:

How vs What - Stop obsessing over processes and identify value-creating activities
Value Categorization - Rank all activities by actual business impact
Hidden Connections - Discover how low-value tasks support high-value outcomes
Strategic Reorganization - Restructure based on value, not tradition

The hidden gem: Merrifield shows 70% of activities most companies focus on create minimal value.

Rethink operations with Click.Apply.Grow™: Map all activities tomorrow. Categorize by value creation. Find hidden connections. Companies using Merrifield's approach achieve 45% efficiency gains.

Think what. Not how.

About the Author

Ric Merrifield is Microsoft business architect with 12 patent applications who helps companies escape operational traps through rethinking.

15+ years consulting on organizational goals. 10,000+ hours as business architect. Author of Rethink describing the "how trap." Harvard Business Review contributor on productivity revolution. Georgetown and Lakeside School alumnus. 20+ years competitive rower. Eagle Scout.

What sets Merrifield apart: His patent-pending approaches to operating models provide breakthrough solutions to systemic business problems.

Companies applying Merrifield's rethinking methodology achieve 50% reduction in operational complexity while improving outcomes.

Architecting escape from the how trap.

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