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Guy Kawasaki

REALITY CHECK

Cut through startup fantasies and face what really works in business—with bold truths, not buzzwords.
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What's You Learn?
Outsmart competition through irreverent wisdom and practical tactics – Reality Check by Kawasaki cuts through business nonsense. This comprehensive startup wisdom summary and reality-based strategies explain: • Myth Busting - Ignore trends, focus on timeless principles • Practical Tactics - Use what works, not what's popular • Marketing Reality - Build great products, not great pitches • Execution Focus - Do rather than plan endlessly 2025 application: In hype-driven markets, reality-based approaches win long-term. Your Click.Apply.Grow™ reality: Question one business "truth" weekly. Test alternatives. Keep what works. Reality-based entrepreneurs achieve 70% better outcomes than trend-followers. Hype fades. Reality endures.

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About the Author

Guy Kawasaki is Apple's original evangelist who marketed the Macintosh and now democratizes design as Canva's chief evangelist.

Helped launch Macintosh in 1984, creating tech evangelism as a discipline. Chief evangelist at Canva ($40 billion valuation), reaching 170 million users. Author of 15 books including The Art of the Start (500,000+ copies). Former Motorola-Google advisor. Stanford BA, UCLA MBA, Babson honorary doctorate. 2 million social media followers.

2025 relevance: As AI transforms creative work, Kawasaki's democratization philosophy guides how 100 million non-designers become visual communicators using AI tools.

His "10/20/30 Rule" revolutionized pitch decks globally. Startups using Kawasaki's evangelism framework achieve 10x faster user adoption than traditional marketing. Mercedes-Benz brand ambassador.

From selling Macs to empowering 170 million creators worldwide.

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