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Norty Cohen with Delaney Ehrhardt

Prompting Originality

Tap into the full creative power of AI with practical tools that help humans stay original in a machine-made world.
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What's You Learn?
Unlock creative potential through strategic prompting techniques – Prompting Originality shows how to generate breakthrough ideas systematically.

This comprehensive creative prompting summary and main ideas explain:

  • Prompt Engineering - Design questions that unlock hidden creative potential
  • Originality Frameworks - Use structured approaches to generate novel solutions
  • Creative Confidence - Build belief in ability to produce original ideas
  • Implementation Bridges - Connect creative insights to practical applications


2025 application: AI-assisted creativity makes Cohen's prompting techniques essential for human differentiation.

Prompt originality with Click.Apply.Grow™: Design three creative prompts tomorrow. Generate 20 ideas. Implement best one. Teams using strategic prompting report 250% more innovative solutions.

Right prompts. Original outcomes.

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About the Author

Norty Cohen with Delaney Ehrhardt are marketing strategists and social engagement experts who uncover how brands can authentically connect with consumers.

As co-authors of “The Participation Game,” they bring insights from decades of advertising and consumer research. Their work helps brands foster trust, loyalty, and long-term engagement in the digital age.

What sets them apart: They translate consumer behavior into actionable marketing strategies.

Brands applying their Participation principles report higher engagement, stronger loyalty, and improved ROI on campaigns.

The marketing duo who show that participation—not persuasion—drives loyalty.

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