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David G. Pugh and Terry R. Bacon
Powerful Proposals
Win more deals by crafting proposals that persuade, differentiate, and deliver real value.
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Core Biz Category:
Operations
Growth Category:
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What's You Learn?
"Win rates triple when proposals focus on client success stories over company credentials – Powerful Proposals by Pugh and Bacon reveals how to write proposals that sell themselves. This comprehensive proposal writing guide and key concepts explain:
- Executive Summary Formula - Hook readers in 30 seconds with outcomes, not features
- Visual Storytelling Method - Use graphics to make complex solutions instantly clear
- Risk Mitigation Framework - Address concerns before clients voice them
- Proof Pattern System - Layer case studies, testimonials, and data for credibility
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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