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A.G. Lafley & Roger L. Martin
Playing to Win
Learn the strategic playbook that turns bold choices into unbeatable business victories.
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Master financial strategies from the world's leading business books!
Core Biz Category:
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Growth Category:
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What's You Learn?
Strategy means making integrated choices about where and how to compete – Playing to Win by Lafley and Martin shows how P&G's strategic framework created decades of market dominance. This comprehensive strategy guide and winning choices framework reveal:
- Five Strategic Questions - Winning aspiration, where to play, how to win, capabilities, and systems
- Activity System Maps - Visualize how choices reinforce each other for competitive advantage
- Olay Transformation - Strategic repositioning took dying brand to billion-dollar powerhouse
- Choice Cascades - Each strategic level must support and reinforce choices above
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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