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A.G. Lafley & Roger L. Martin

Playing to Win

Learn the strategic playbook that turns bold choices into unbeatable business victories.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Strategy means making integrated choices about where and how to compete – Playing to Win by Lafley and Martin shows how P&G's strategic framework created decades of market dominance. This comprehensive strategy guide and winning choices framework reveal:

  • Five Strategic Questions - Winning aspiration, where to play, how to win, capabilities, and systems
  • Activity System Maps - Visualize how choices reinforce each other for competitive advantage
  • Olay Transformation - Strategic repositioning took dying brand to billion-dollar powerhouse
  • Choice Cascades - Each strategic level must support and reinforce choices above

2025 application: Digital disruption makes "where to play" choices more critical than ever before. Build your Click.Apply.Grow™ winning strategy: Define aspirational goal clearly. Choose specific playing field. Identify unique winning method. Companies using this framework report 2.3x market share gains versus competitors. Choose deliberately. Win consistently.

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About the Author

A.G. Lafley and Roger Martin are the CEO-professor duo who doubled P&G using five strategic choices that work everywhere.

Lafley led Procter & Gamble to $84 billion revenue, adding 25+ billion-dollar brands. Martin advised as Rotman dean and strategy expert. Their Playing to Win framework guides Fortune 100 strategies globally. Combined influence touches millions through products and education.

What sets them apart: They tested strategies on 170+ P&G brands before teaching—rare CEO-academic partnership with real-world validation.

Companies using their five-choice cascade see clearer strategic alignment. Organizations report 2x faster market share gains with their where-to-play framework.

The partnership that proved strategy is choice.

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