MAVERICKS AT WORK
Ordinary companies become extraordinary through maverick thinking – Mavericks at Work by Taylor and LaBarre celebrates business rebels. This comprehensive maverick strategy summary and rebellion methods include: • Strategy as Advocacy - Stand for something beyond profits • Open Source Competition - Share knowledge to grow markets • Talent Magnetism - Attract mavericks who change industries • Culture as Strategy - Make values your competitive advantage 2025 application: In commoditized markets, maverick thinking creates the only sustainable differentiation. Your Click.Apply.Grow™ rebellion: Identify one industry orthodoxy. Challenge it publicly. Build community around alternative. Maverick companies achieve 8x more media coverage and cult-like customer loyalty. Conformists compete. Mavericks create categories.
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