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William C. Taylor and Polly LaBarre

MAVERICKS AT WORK

Break the rules to build bold, game-changing companies.
Master Operations strategies from the world's leading business books!
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Operations
What Will You Learn?

Ordinary companies become extraordinary through maverick thinking – Mavericks at Work by Taylor and LaBarre celebrates business rebels. This comprehensive maverick strategy summary and rebellion methods include: • Strategy as Advocacy - Stand for something beyond profits • Open Source Competition - Share knowledge to grow markets • Talent Magnetism - Attract mavericks who change industries • Culture as Strategy - Make values your competitive advantage 2025 application: In commoditized markets, maverick thinking creates the only sustainable differentiation. Your Click.Apply.Grow™ rebellion: Identify one industry orthodoxy. Challenge it publicly. Build community around alternative. Maverick companies achieve 8x more media coverage and cult-like customer loyalty. Conformists compete. Mavericks create categories.

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About the Author

William C. Taylor cofounded Fast Company magazine with senior editor Polly LaBarre, defining modern business journalism.

Taylor: Princeton/MIT Sloan graduate, HBR blogger, author of Mavericks at Work and Practically Radical. LaBarre: Eight years as Fast Company senior editor, global speaker on strategy and creativity. Together they identified and chronicled the mavericks reshaping business before disruption was mainstream.

What sets them apart: They made business innovation accessible and exciting to millions, turning rebels into role models.

Their frameworks help traditional companies embrace maverick thinking. Organizations applying their principles achieve 2x faster innovation while maintaining operational excellence.

The journalists who made business transformation a spectator sport.

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