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William C. Taylor and Polly LaBarre
MAVERICKS AT WORK
Break the rules to build bold, game-changing companies.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Ordinary companies become extraordinary through maverick thinking – Mavericks at Work by Taylor and LaBarre celebrates business rebels. This comprehensive maverick strategy summary and rebellion methods include: • Strategy as Advocacy - Stand for something beyond profits • Open Source Competition - Share knowledge to grow markets • Talent Magnetism - Attract mavericks who change industries • Culture as Strategy - Make values your competitive advantage 2025 application: In commoditized markets, maverick thinking creates the only sustainable differentiation. Your Click.Apply.Grow™ rebellion: Identify one industry orthodoxy. Challenge it publicly. Build community around alternative. Maverick companies achieve 8x more media coverage and cult-like customer loyalty. Conformists compete. Mavericks create categories.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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