What is the main message of 'Master Your Motivation'?

The book 'Master Your Motivation' by by Susan Fowler provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'Master Your Motivation'?

'Master Your Motivation' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by by Susan Fowler.

How does 'Master Your Motivation' stand out from other books?

by Susan Fowler offers a unique perspective in 'Master Your Motivation', using real-world examples and practical tips to help readers apply the lessons.

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Susan Fowler

Master Your Motivation

Harness the power of internal drive.

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What Will You Learn?

Motivation mastery comes from understanding and aligning internal drivers – Master Your Motivation by Susan Fowler reveals the science of sustainable drive.

This comprehensive motivation book summary and practical strategies explain:

Motivation Spectrum Model - Identify six types from external pressure to aligned purpose
Optimal Motivation Method - Shift from controlled to autonomous motivation for performance
Values Connection System - Link activities to personal meaning for intrinsic drive
Sustainable Energy Framework - Create renewable motivation versus depleting willpower

2025 application: Neuroscience confirms Fowler's methods activate brain regions for sustained high performance.

Ignite your Click.Apply.Grow™ motivation: Identify current drivers. Connect to values. Choose optimal motivation. Professionals mastering motivation report 5x productivity gains with greater satisfaction.

Master motivation. Master life.

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About the Author

Susan Fowler is the motivation master whose 50-year career culminated in solving why motivating people doesn't work—and what does.

Founder/CEO of Mojo Moments, represented globally through strategic alliances. Lead developer of Ken Blanchard Companies' Self Leadership program. Co-author with Blanchard of three books. Author of bestselling "Why Motivating People Doesn't Work." Created The Roth IRA Institute. Lifetime Achievement Award for instructional design. Worked with Apple, Google, Harley-Davidson, NBA, Pfizer. All 15 interviewed IRA experts confirm her Roth conversion insights.

What sets Fowler apart: She exposed motivation's biggest myth—external rewards—proving internal drivers create lasting change.

Leaders using Fowler's motivation methods see 65% higher sustained performance than incentive-based approaches.

The expert who killed carrots and sticks.

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