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Susan Fowler

Master Your Motivation

Harness the power of internal drive.
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What's You Learn?
Motivation mastery comes from understanding and aligning internal drivers – Master Your Motivation by Susan Fowler reveals the science of sustainable drive.

This comprehensive motivation book summary and practical strategies explain:

  • Motivation Spectrum Model - Identify six types from external pressure to aligned purpose
  • Optimal Motivation Method - Shift from controlled to autonomous motivation for performance
  • Values Connection System - Link activities to personal meaning for intrinsic drive
  • Sustainable Energy Framework - Create renewable motivation versus depleting willpower


2025 application: Neuroscience confirms Fowler's methods activate brain regions for sustained high performance.

Ignite your Click.Apply.Grow™ motivation: Identify current drivers. Connect to values. Choose optimal motivation. Professionals mastering motivation report 5x productivity gains with greater satisfaction.

Master motivation. Master life.

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About the Author

Susan Fowler is the motivation master whose 50-year career culminated in solving why motivating people doesn't work—and what does.

Founder/CEO of Mojo Moments, represented globally through strategic alliances. Lead developer of Ken Blanchard Companies' Self Leadership program. Co-author with Blanchard of three books. Author of bestselling "Why Motivating People Doesn't Work." Created The Roth IRA Institute. Lifetime Achievement Award for instructional design. Worked with Apple, Google, Harley-Davidson, NBA, Pfizer. All 15 interviewed IRA experts confirm her Roth conversion insights.

What sets Fowler apart: She exposed motivation's biggest myth—external rewards—proving internal drivers create lasting change.

Leaders using Fowler's motivation methods see 65% higher sustained performance than incentive-based approaches.

The expert who killed carrots and sticks.

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