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Tony Davila, Marc J. Epstein and Robert Shelto

Making Innovation Work

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What Will You Learn?

Innovation success requires equal parts creativity and discipline – Making Innovation Work by Davila, Epstein, and Shelton systematizes breakthrough. This comprehensive innovation management summary and success systems include: • Innovation Portfolio Balance - Mix incremental, radical, and architectural innovations • Innovation Metrics - Measure both inputs and outputs systematically • Culture-Process Integration - Align soft creativity with hard systems • Risk-Reward Calibration - Match innovation types to strategic goals 2025 application: As innovation accelerates, companies need systems to manage creativity at scale. Your Click.Apply.Grow™ system: Audit your innovation portfolio balance. Add missing types. Measure systematically. Organizations with balanced innovation achieve 50% higher success rates and 3x better returns. Creativity without discipline fails. Discipline without creativity stagnates.

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About the Author

Tony Davila is Stanford Business School faculty member who decoded the innovation paradox with co-authors Epstein and Shelton.

Harvard Business School doctorate, works with Fortune 500s and Silicon Valley startups. Marc Epstein: Former Harvard/Rice professor, 25+ years advising corporations. Robert Shelton: Navigant Innovation managing director, Arthur D. Little VP. Together authored Making Innovation Work, the definitive innovation management guide.

What sets them apart: They proved innovation needs systems not serendipity, showing how to measure and manage creativity.

Their frameworks help companies innovate predictably and profitably. Organizations using their innovation systems achieve 6x more successful launches than ad-hoc approaches.

The trio who made innovation manageable and measurable.

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