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Tony Davila, Marc J. Epstein and Robert Shelto
Making Innovation Work
Apply research to drive business success.
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What's You Learn?
Innovation success requires equal parts creativity and discipline – Making Innovation Work by Davila, Epstein, and Shelton systematizes breakthrough. This comprehensive innovation management summary and success systems include: • Innovation Portfolio Balance - Mix incremental, radical, and architectural innovations • Innovation Metrics - Measure both inputs and outputs systematically • Culture-Process Integration - Align soft creativity with hard systems • Risk-Reward Calibration - Match innovation types to strategic goals 2025 application: As innovation accelerates, companies need systems to manage creativity at scale. Your Click.Apply.Grow™ system: Audit your innovation portfolio balance. Add missing types. Measure systematically. Organizations with balanced innovation achieve 50% higher success rates and 3x better returns. Creativity without discipline fails. Discipline without creativity stagnates.
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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