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Nicole Soames

Making Big Decisions Better

Become the kind of leader whose influence shapes outcomes, builds trust, and drives smarter decisions—every time.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Simple strategy tools outperform complex frameworks for driving profitable growth – Making Big Decisions Better by Tim Lewko introduces the TDG System for clarity in chaos. This comprehensive decision-making book summary and main concepts explain:

  • TDG System - Master transportable tools that work without consulting jargon
  • Visual Decision Making - See strategy clearly to respond thoughtfully versus react hastily
  • Root Cause Analysis - Find real performance gaps instead of treating symptoms
  • Agility Creation - Build decision systems that adapt faster than market changes

The hidden gem: Lewko's "Strategy Simplification Score" predicts which companies will sustain profits versus chase complexity. Start Click.Apply.Grow™ today: Apply one TDG tool to a current decision. Visualize three strategic options. Choose based on root causes. Companies using this system achieve 3x more predictable results. Simplify strategy. Amplify success.

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About the Author

Nicole Soames is CEO of Diadem transforming global sales teams into commercial athletes for Prudential, Nintendo, and REI.

12 years leveraging large sales teams at Unilever and United Biscuits before founding Diadem in 2009. Author of four books: The Coaching Book, The Presenting Book, The Influence Book, The Negotiation Book. Certified EQ practitioner and commercial skills expert. Delivered training across six continents to 50,000+ professionals. Clients span Fortune 500 to startups. Pioneer in making "soft skills" deliver hard results.

Beyond the books: Soames' big-company experience combined with entrepreneurial success gives her unique perspective on scaling commercial excellence.

Teams trained by Diadem show 50% improvement in negotiation outcomes and 40% increase in presentation effectiveness scores.

The commercial excellence coach creating world-class revenue teams.

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