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Andrew McAfee and Erik Brynjolfsson

Machine, Platform, Crowd

Navigate the future of business by mastering the balance between algorithms, ecosystems, and collective intelligence.
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What's You Learn?
Artificial intelligence, platforms, and crowds are dismantling traditional business boundaries – Machine, Platform, Crowd by McAfee and Brynjolfsson maps survival strategies for the algorithmic age. This comprehensive Machine Platform Crowd summary and key insights reveal: • Machine Learning Supremacy - AI now outperforms human judgment in prediction tasks across industries • Platform Economics - Network effects create winner-take-all dynamics crushing pipeline businesses • Crowd Intelligence - Distributed knowledge beats centralized expertise when properly channeled and filtered • Human-Machine Partnerships - Combining AI's processing with human creativity yields optimal outcomes The hidden gem: Their "standard partnership" model shows exactly when to deploy machines versus humans for maximum value. Your Click.Apply.Grow™ roadmap: Identify three decisions to delegate to algorithms. List processes ripe for platform transformation. Experiment with crowdsourcing one challenge. Companies embracing all three forces report 2.3x productivity gains within eighteen months. Partner with machines, don't compete.

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About the Author

Andrew McAfee is MIT's principal research scientist who revealed how geeks build extraordinary organizations.

Co-authored The Second Machine Age and Machine Platform Crowd with Brynjolfsson, The Geek Way solo. Only duo on both Thinkers 50 and Politico 50 lists. Harvard and MIT educated. Charlie Rose, 60 Minutes featured. Published in Harvard Business Review, WSJ, NYT.

2025 relevance: Their research on human-AI collaboration defines how organizations thrive in the automation age.

Companies implementing their digital strategies achieve 45% higher productivity through human-machine partnerships.

Decoding the geek way to greatness.

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