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Hamish McKenzie

Insane Mode

Discover how Elon Musk’s electric vision rewired an industry—and sparked a high-speed revolution against Big Oil.
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What's You Learn?
Subscription businesses grow 9x faster than product companies by focusing on relationships – Subscribed by Tien Tzuo reveals why ownership is obsolete. This comprehensive Subscribed summary and key insights explain: • Subscription Economy Shift - Customers want outcomes and experiences, not products to maintain • Customer Success Metrics - Track lifetime value and churn rate over quarterly sales numbers • Innovation Imperative - Continuously improve offerings based on usage data and feedback loops • Pricing Evolution - Move from cost-plus to value-based pricing aligned with customer outcomes The hidden gem: Tzuo's "land and expand" model shows how to grow revenue 125% annually within existing accounts. Launch your Click.Apply.Grow™ subscription transformation: Identify one product to convert this quarter. Design three pricing tiers. Build retention before acquisition. Companies switching to subscriptions report 5x higher valuations than traditional competitors. Relationships beat transactions always.

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About the Author

Hamish McKenzie is the Substack co-founder and former Tesla lead writer who chronicled Musk's electric revolution.

Journalist turned entrepreneur, co-founded Substack enabling 500,000+ paid newsletter subscriptions. Author of Insane Mode on Tesla's rise. Former Kik advisor, tech reporter. Interviewed Sting, John Cleese, covered everything from beard championships to face transplants.

Beyond the books: McKenzie's insider access to Tesla revealed how Musk's chaos creates breakthrough innovation.

Writers on Substack earn collective $15+ million annually through McKenzie's platform.

From Tesla storyteller to creator economy architect.

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