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Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan and Al Switzler

Influencer

Use cutting-edge science to spark real change—at work, in teams, and across entire organizations.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Lasting change requires targeting vital behaviors with six sources of influence – Influencer by Grenny et al. shows how anyone can drive rapid, sustainable change by focusing on key behaviors. This comprehensive influence mastery guide and change strategies reveal:

  • Vital Behaviors - Identify 2-3 high-leverage actions that drive disproportionate results
  • Six Sources Model - Personal, social, and structural influences times motivation and ability
  • Positive Deviance - Find those succeeding despite obstacles and replicate their methods
  • Influence Strategies - Combine multiple sources for 10x greater change success

The hidden gem: Their "crucial moments" research pinpoints exact situations where change succeeds or fails. Master your Click.Apply.Grow™ influence power: Identify two vital behaviors. Apply three influence sources. Measure behavior change weekly. Organizations using this model achieve 10x better change outcomes than traditional approaches. Target behaviors. Transform results.

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About the Author

Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan and Al Switzler are VitalSmarts founders who trained 2 million leaders in crucial conversations.

This team built VitalSmarts into a $50 million training company. Their book Crucial Conversations sold 5 million copies in 36 languages. Influencer won the MIT Sloan Management Review's ideas that will shape management. Combined: 10 New York Times bestsellers, research with 50,000 subjects, training at 75% of Fortune 500 companies. Patterson has a PhD from Stanford; Grenny advised leaders in Kenya and Palestine.

Beyond the books: They discovered that 5% of employees drive 95% of organizational change—and identified exactly who they are.

Their influence methodology accelerates change adoption. Organizations using their approach achieve 10x faster behavior change than traditional training.

The team that scientized organizational influence.

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