What is the main message of 'IN GOOD COMPANY'?

The book 'IN GOOD COMPANY' by Don Cohen and Laurence Prusak provides key insights and strategies to help readers succeed in their personal or professional lives.

Who should read 'IN GOOD COMPANY'?

'IN GOOD COMPANY' is ideal for professionals, entrepreneurs, and lifelong learners looking to grow through the insights shared by Don Cohen and Laurence Prusak.

How does 'IN GOOD COMPANY' stand out from other books?

Don Cohen and Laurence Prusak offers a unique perspective in 'IN GOOD COMPANY', using real-world examples and practical tips to help readers apply the lessons.

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Don Cohen and Laurence Prusak

IN GOOD COMPANY

Build trust, boost collaboration, and turn relationships into your organization’s greatest competitive advantage.

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Operations

What Will You Learn?

Social capital creates more organizational value than any other asset – IN GOOD COMPANY shows how human connections drive success.

This comprehensive social capital summary and key takeaways explain:

Trust Building - Develop deep relationships enabling collaboration
Network Creation - Foster connections allowing knowledge flow
Community Sense - Build belonging that increases loyalty and productivity
Relationship Investment - Prioritize human connections over transactions

What most summaries miss: Organizations with high social capital outperform by 300%.

Build social capital with Click.Apply.Grow™: Map relationship networks tomorrow. Strengthen three connections. Create community rituals. High social capital organizations report 5x innovation rates.

Connect people. Create value.

About the Author

Don Cohen and Laurence Prusak are knowledge management pioneers who’ve redefined how organizations capture, share, and apply collective intelligence to outperform competitors.

Authors of the groundbreaking “In Good Company: How Social Capital Makes Organizations Work,” they have advised NASA, IBM, the World Bank, and other institutions on leveraging trust, networks, and intellectual assets for strategic advantage. Their work introduced social capital into the corporate vocabulary and influenced KM systems globally.

What sets Don and Laurence apart: They understood early that knowledge doesn’t just reside in databases—it lives in relationships and shared purpose.

Companies using their frameworks have reported higher collaboration, faster onboarding, and increased innovation velocity through smarter knowledge flows.

The knowledge strategists who turned “who you know” and “what you know” into the ultimate competitive edge.

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