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Don Cohen and Laurence Prusak

IN GOOD COMPANY

Build trust, boost collaboration, and turn relationships into your organization’s greatest competitive advantage.
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What's You Learn?
Social capital creates more organizational value than any other asset – IN GOOD COMPANY shows how human connections drive success.

This comprehensive social capital summary and key takeaways explain:

  • Trust Building - Develop deep relationships enabling collaboration
  • Network Creation - Foster connections allowing knowledge flow
  • Community Sense - Build belonging that increases loyalty and productivity
  • Relationship Investment - Prioritize human connections over transactions


What most summaries miss: Organizations with high social capital outperform by 300%.

Build social capital with Click.Apply.Grow™: Map relationship networks tomorrow. Strengthen three connections. Create community rituals. High social capital organizations report 5x innovation rates.

Connect people. Create value.

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About the Author

Don Cohen and Laurence Prusak are knowledge management pioneers who’ve redefined how organizations capture, share, and apply collective intelligence to outperform competitors.

Authors of the groundbreaking “In Good Company: How Social Capital Makes Organizations Work,” they have advised NASA, IBM, the World Bank, and other institutions on leveraging trust, networks, and intellectual assets for strategic advantage. Their work introduced social capital into the corporate vocabulary and influenced KM systems globally.

What sets Don and Laurence apart: They understood early that knowledge doesn’t just reside in databases—it lives in relationships and shared purpose.

Companies using their frameworks have reported higher collaboration, faster onboarding, and increased innovation velocity through smarter knowledge flows.

The knowledge strategists who turned “who you know” and “what you know” into the ultimate competitive edge.

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