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Don Cohen and Laurence Prusak
IN GOOD COMPANY
Build trust, boost collaboration, and turn relationships into your organization’s greatest competitive advantage.
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What's You Learn?
Social capital creates more organizational value than any other asset – IN GOOD COMPANY shows how human connections drive success.
This comprehensive social capital summary and key takeaways explain:
What most summaries miss: Organizations with high social capital outperform by 300%.
Build social capital with Click.Apply.Grow™: Map relationship networks tomorrow. Strengthen three connections. Create community rituals. High social capital organizations report 5x innovation rates.
Connect people. Create value.
This comprehensive social capital summary and key takeaways explain:
- Trust Building - Develop deep relationships enabling collaboration
- Network Creation - Foster connections allowing knowledge flow
- Community Sense - Build belonging that increases loyalty and productivity
- Relationship Investment - Prioritize human connections over transactions
What most summaries miss: Organizations with high social capital outperform by 300%.
Build social capital with Click.Apply.Grow™: Map relationship networks tomorrow. Strengthen three connections. Create community rituals. High social capital organizations report 5x innovation rates.
Connect people. Create value.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.

5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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