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Graham Cochrane

How to Get Paid for What You Know

Turn your knowledge into income by building a profitable online business—on your schedule, from anywhere.
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What's You Learn?
Your knowledge is worth more than you think in the creator economy – How to Get Paid by Graham Cochrane monetizes expertise.

This comprehensive knowledge commerce summary and key concepts outline:

  • Curse of Knowledge - Experts undervalue basics that beginners desperately need
  • Transformation Over Information - Sell outcomes, not raw knowledge dumps
  • Minimum Viable Course - Start with beta version, improve based on feedback
  • Value Ladder - Free content leads to paid course leads to high-ticket coaching


2025 application: AI makes human expertise more valuable as people crave authentic guidance.

Start Click.Apply.Grow™ today: List ten things you know tomorrow. Survey audience pain. Create one lesson. Knowledge entrepreneurs average $75K first year from courses.

You know enough. Start teaching.

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About the Author

Graham Cochrane is a 7-figure entrepreneur who works just 5 hours weekly while helping others create money, margin, and meaning.

Host of The Graham Cochrane Show (top 0.5% globally), 700,000 YouTube subscribers across channels, TEDx speaker, and author of How To Get Paid For What You Know. Built multiple 7-figure businesses. Featured in Forbes, CNBC, and Business Insider.

Beyond the books: Cochrane started as a broke musician before discovering how to monetize knowledge without sacrificing family time.

Leading voice in the life-giving business movement, teaching 50,000+ entrepreneurs annually. Students implementing Cochrane's methods achieve $10K monthly recurring revenue within 6 months.

The 5-hour workweek revolutionary reshaping entrepreneurship.

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