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Adrian J. Slywotzky and David J. Morrison with Karl Weber

HOW DIGITAL IS YOUR BUSINESS?

Future-proof your company by mastering the digital strategies driving tomorrow’s success.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Digital success requires business model innovation, not just technology – How Digital Is Your Business? by Slywotzky and Morrison reveals digital DNA. This comprehensive digital transformation summary and design principles explain: • Digital Business Design - Create unique value through information, not just automation • Bits Over Atoms - Manage information flows to transform physical businesses • Customer Gravity Creation - Use digital to make yourself indispensable • Profit Multiplication - Digital enables exponential returns on fixed costs 2025 application: Twenty years later, their framework still separates digital winners from digital wannabes. Launch Click.Apply.Grow™ digitization: Map your value chain. Identify where bits beat atoms. Transform one link monthly. Truly digital businesses achieve 10x higher valuations than traditional competitors. Digital isn't technology. It's strategy.

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About the Author

Adrian J. Slywotzky and David J. Morrison with Karl Weber are leading business strategists known for their influential work on value migration and business model innovation.

As co-authors of bestselling strategy books, they provide tools for predicting market shifts and designing businesses that win in changing environments.

What sets them apart: They make complex strategy practical, showing leaders how to capture growth before competitors do.

Organizations applying their frameworks report higher profitability, better positioning, and long-term market leadership.

The strategy architects who help companies stay ahead of disruption.

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