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Rick Kash and David Calhoun
HOW COMPANIES WIN
Understand customers deeply to gain a decisive competitive advantage.
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Master financial strategies from the world's leading business books!
Core Biz Category:
Operations
Growth Category:
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What's You Learn?
Win by finding and dominating high-profit demand pools – How Companies Win by Kash and Calhoun maps profit in the demand economy. This comprehensive demand strategy summary and winning tactics reveal: • Demand Landscape Mapping - Identify where profits hide in your market • Precision Marketing - Target exact segments with exact needs • Demand Chain Excellence - Align everything to serve profitable customers • Profit Pool Protection - Build moats around your best opportunities 2025 application: With infinite choice, winning means owning specific demand spaces completely, not serving everyone poorly. Your Click.Apply.Grow™ focus: Map profit pools in your market. Pick the most attractive. Dominate it completely. Companies using demand-driven strategies achieve 3x higher profit growth than supply-focused competitors. Find demand. Create value. Capture profits.
Strategies
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About the Author
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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