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Jim Collins and Morten T. Hansen
Great by Choice
Learn how to outperform chaos, uncertainty, and luck by making bold but disciplined choices that fuel lasting success.
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What's You Learn?
10X companies succeed through disciplined preparation, not bold risk-taking – Great by Choice by Collins and Hansen reveals why some companies thrive in chaos while others perish. This comprehensive uncertainty navigation guide and success principles outline:
- 20 Mile March - Consistent progress regardless of conditions beats sporadic bursts
- Fire Bullets Then Cannonballs - Test small before betting big resources
- Leading Above the Death Line - Build buffers before you need them
- SMaC Recipe - Specific, Methodical, and Consistent practices drive results
Strategies
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About the Author
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5
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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