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Jim Collins and Morten T. Hansen
Great by Choice
Learn how to outperform chaos, uncertainty, and luck by making bold but disciplined choices that fuel lasting success.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?
10X companies succeed through disciplined preparation, not bold risk-taking – Great by Choice by Collins and Hansen reveals why some companies thrive in chaos while others perish. This comprehensive uncertainty navigation guide and success principles outline:
- 20 Mile March - Consistent progress regardless of conditions beats sporadic bursts
- Fire Bullets Then Cannonballs - Test small before betting big resources
- Leading Above the Death Line - Build buffers before you need them
- SMaC Recipe - Specific, Methodical, and Consistent practices drive results
The hidden gem: Their "return on luck" analysis proves great companies aren't luckier, just better prepared. Build your Click.Apply.Grow™ resilience: Define your 20-mile march. Fire bullets first. Build cash buffers. 10X companies show 7x better performance in turbulent markets. Prepare obsessively. Thrive consistently.
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