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Jim Collins

Good to Great

Learn the proven principles that separate high-performing companies from the ones that never make the leap to growth.
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What's You Learn?
Greatness isn't a function of circumstance – it's a matter of conscious choice – Good to Great by Jim Collins reveals how mediocre companies become extraordinary through disciplined people, thought, and action.

This comprehensive Good to Great summary and key concepts outline:

  • Level 5 Leadership - Blend extreme humility with intense professional will
  • First Who, Then What - Get the right people before setting direction
  • The Hedgehog Concept - Focus on what you're best at, passionate about, and drives economics
  • Flywheel Effect - Build momentum through consistent actions in one direction


2025 application: In the AI era, Collins's "technology accelerator" principle means using tech to amplify your hedgehog, not replace it.

Begin your Click.Apply.Grow™ transformation: Confront brutal facts today. Find your hedgehog intersection. Push the flywheel daily. Companies implementing these principles achieve 3x sustained stock returns versus competitors.

Greatness is a choice, not chance.

About the Author

Jim Collins is the Stanford professor whose Good to Great research decoded why some companies achieve lasting greatness.

Former McKinsey consultant teaching at Stanford GSB, then founding management laboratory in Boulder. Invested 15,000 research hours analyzing 1,435 companies over 40 years. His 7 books sold 10+ million copies worldwide. Advisor to Amazon, Starbucks, and nonprofit leaders including West Point.

What sets Collins apart: He rejects guru status, instead functioning as "Socrates with a spreadsheet"—letting data reveal timeless principles.

Companies implementing Level 5 Leadership see 7x market returns. Organizations using Collins' flywheel concept report sustained 20% annual growth over decades.

The researcher who empirically proved business greatness.

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