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Richard Rumelt

Good Strategy, Bad Strategy

Spot the hidden flaws in bad strategies and master the principles that lead to real competitive advantage.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Real strategy diagnoses challenges and coordinates focused action – Good Strategy, Bad Strategy by Richard Rumelt exposes why most strategic plans are just wishful thinking disguised as PowerPoints. This comprehensive strategy guide and key distinctions reveal:
  • Strategy Kernel - Diagnosis, guiding policy, and coherent actions form complete strategies
  • Bad Strategy Signs - Fluff language, failure to face challenges, mistaking goals for strategy
  • Leverage Through Focus - Concentrated effort at decisive points creates breakthroughs
  • Proximate Objectives - Achievable targets that teams can actually reach and build upon
What most summaries miss: Rumelt's "strategy as design" shows why copying competitors guarantees mediocrity. Develop your Click.Apply.Grow™ strategy: Diagnose one core challenge honestly. Create focused policy. Align all actions. Organizations using Rumelt's approach achieve 4x better strategic outcomes than goal-setting alternatives. Diagnose deeply. Act coherently.

Strategies

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About the Author

Richard Rumelt is the UCLA strategy professor McKinsey calls "a giant" whose Bad Strategy diagnosis saves companies from corporate platitudes.

Engineer-turned-economist advising Fortune 500 CEOs for 40+ years. The Economist's 25 most influential management thinkers. His kernel framework (diagnosis-policy-action) revolutionizes strategic planning. Taught at Harvard, INSEAD, and UCLA Anderson. Advised governments on economic policy.

What sets Rumelt apart: He exposes why 90% of "strategic plans" are just budgets with buzzwords—then shows what real strategy looks like.

Organizations using Rumelt's kernel see 70% clearer strategic focus. CEOs report 4x better resource allocation decisions after applying his frameworks.

The professor who killed corporate fluff.

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