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Bernhard Schroeder

Fail Fast or Win Big

Launch quickly, learn fast, and scale what works—before your competition does.
Master Operations strategies from the world's leading business books!
Core Biz Category:
Operations
What Will You Learn?

Use LeanModel Framework to launch ventures in 90 days – Fail Fast or Win Big by Schroeder accelerates startup success. This comprehensive lean startup summary and rapid launch methods include: • LeanModel Framework - Get to market in 90 days or less • Customer Feedback Priority - Let market guide development • Pivot Decision Matrix - Know when to adjust versus abandon • Resource Efficiency - Do more with less through focus 2025 application: Speed to market determines winners in fast-changing industries. Your Click.Apply.Grow™ lean: Launch minimal version in 90 days. Get customer feedback. Iterate rapidly. Lean startups achieve 5x faster profitability than perfect-product seekers. Perfect plans fail slowly. Lean launches win quickly.

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About the Author

Bernhard Schroeder directs San Diego State's Lavin Entrepreneurship Center teaching entrepreneurship to thousands.

Former CKS Partners Senior Partner (IPO 1995), helped grow from $1.8M to $40M. Worked with Amazon, Yahoo!, Travelocity, American Express. Author of Fail Fast or Win Big, Simply Brilliant, Brands and Bulls**t. Mentors 15 startup founders. 20+ years branding/marketing experience.

What sets Schroeder apart: He bridges academic theory with real-world practice, having built businesses before teaching about them.

His entrepreneurship programs produce successful founders consistently. Students in Schroeder's programs launch fundable startups at 3x higher rates.

The professor who practiced before he preached.

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