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Bill Aulet

DISCIPLINED ENTREPRENEURSHIP

Turn great ideas into scalable businesses with a clear, step-by-step method.
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What Will You Learn?

Master 24 steps to build successful startup systematically – Disciplined Entrepreneurship by Aulet demystifies startup success. This comprehensive startup methodology summary and systematic approach includes: • 24-Step Framework - Follow proven process from idea to scale • Customer Obsession - Build what markets want, not what you think • Iterative Development - Test, learn, adjust continuously • Innovation Discipline - Apply rigor to creative process 2025 application: Disciplined approach increases startup success from 10% to 40%. Your Click.Apply.Grow™ discipline: Follow framework step-by-step. Skip nothing. Build systematically. Disciplined entrepreneurs achieve 4x better success rates than intuitive founders. Entrepreneurship isn't magic. It's method.

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About the Author

Bill Aulet is MIT's entrepreneurship czar who transformed the Martin Trust Center into the world's premier startup accelerator, launching 900+ companies.

Managing Director of MIT Entrepreneurship, teaching 3,000+ students annually across MIT's five schools. Former IBM executive (11 years) turned serial entrepreneur—raised $100M+ as CEO of Cambridge Decision Dynamics and SensAble Technologies (Inc. 500 twice). Led Viisage turnaround from $50M to $500M valuation. Adolf F. Monosson Prize winner for Entrepreneurial Mentoring.

What sets Aulet apart: His "24 Steps" framework, taught in 300+ universities globally, provides the only systematic approach to entrepreneurship backed by data from 1,000+ startups.

Creator of MIT Clean Energy Prize ($5M+ awarded). Entrepreneurs using Aulet's Disciplined Entrepreneurship methodology show 60% higher success rates than traditional approaches. Harvard engineering, MIT Sloan graduate.

From IBM executive to MIT's startup sensei.

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