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Gustavo Razzetti
Digital@Scale
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What's You Learn?
Digital transformation succeeds through systematic scaling, not random experiments – Digital@Scale by Swaminathan and Meffert reveals the playbook for enterprise-wide digital reinvention that delivers real value.
This comprehensive Digital@Scale summary and key concepts outline:
2025 application: Companies still doing "digital projects" instead of holistic transformation will be disrupted by AI-native competitors within 24 months.
Launch your Click.Apply.Grow™ journey: Assess digital maturity across all three pillars. Identify your biggest value gap. Design 90-day pilot program. Organizations following this playbook achieve 3.5x ROI on digital investments.
Scale digitally or become digital history.
This comprehensive Digital@Scale summary and key concepts outline:
- Three Transformation Pillars - Reinvent business models, redesign architecture, evolve technology foundations simultaneously
- Scaling Roadmap - Move from proof-of-concept to pilot to full deployment with clear metrics
- Digital Operating Model - Create new roles like CDO while transforming traditional IT functions
- Value Capture Framework - Measure both efficiency gains and new revenue streams
2025 application: Companies still doing "digital projects" instead of holistic transformation will be disrupted by AI-native competitors within 24 months.
Launch your Click.Apply.Grow™ journey: Assess digital maturity across all three pillars. Identify your biggest value gap. Design 90-day pilot program. Organizations following this playbook achieve 3.5x ROI on digital investments.
Scale digitally or become digital history.
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About the Author
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5
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Aim at the Smallest Viable Audience
Create a Compelling Story
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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