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David Butler, Linda Tischler
DESIGN TO GROW
Learn how smart design can be your biggest advantage to drive growth, adaptability, and long-term success.
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What's You Learn?
Scale creativity through design systems, not design heroics – Design to Grow by Butler and Tischler shows how Coca-Cola conquered complexity. This comprehensive design strategy summary and scaling principles include: • Modular Design Systems - Create flexible frameworks that maintain consistency at scale • Design Democracy - Enable everyone to create on-brand without bottlenecks • Learning Velocity Focus - Optimize for rapid iteration over perfect launches • 70/20/10 Innovation Rule - Balance core, emerging, and experimental design investments 2025 application: As brands go global and digital, design systems determine who scales efficiently versus chaotically. Begin Click.Apply.Grow™ design: Document your design principles. Create modular templates. Empower teams to customize within guidelines. Companies using design systems achieve 5x faster market entry with consistent quality. Design once. Scale infinitely.
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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