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Geoffrey A. Moore

DEALING WITH DARWIN

How to stay ahead of the competition in a rapidly evolving world
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What's You Learn?
Innovate differently at each lifecycle stage or face extinction – Dealing with Darwin by Moore maps innovation to evolution. This comprehensive innovation lifecycle summary and survival strategies explain: • Innovation Types Matrix - Match innovation approach to your market maturity stage • Core vs Context - Focus resources on differentiation, outsource everything else • Inertia Extraction - Free resources from legacy commitments to fund innovation • Darwin's Imperative - Innovate forever as a design specification, not option The hidden gem: Moore proves 90% of companies use wrong innovation type for their lifecycle position. Begin Click.Apply.Grow™ evolution: Identify your lifecycle stage honestly. Choose matching innovation type. Reallocate resources accordingly. Companies aligning innovation with lifecycle achieve 3x better returns on innovation investment. Evolve right or become extinct.

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About the Author

Geoffrey A. Moore is the technology adoption expert whose Chasm framework explains why innovations succeed or fail.

Literature PhD turned McKinsey consultant decoding tech market dynamics. Crossing the Chasm sold 1+ million copies becoming Silicon Valley bible. Advised Microsoft, Salesforce, and Intel through major transitions. Venture partner at Mohr Davidow. Four bestsellers on technology strategy.

2025 relevance: As AI crosses the chasm from early adopters to mainstream, Moore's frameworks guide trillion-dollar market transitions.

His bowling alley strategy helps startups dominate niche markets first. Companies report 3x faster mainstream adoption using Moore's methodologies.

The scholar who mapped technology's adoption genome.

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