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Ed Catmull with Amy Wallace
Creativity, Inc.
Unlock your team's hidden brilliance by eliminating the invisible barriers to inspiration and innovation.
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What's You Learn?
Sustainable innovation requires protecting creative teams from business pressures – Creativity, Inc. by Ed Catmull reveals how Pixar consistently produces masterpieces while staying profitable. This comprehensive Creativity Inc. summary and management insights explain:
- Candor Culture - "Braintrust" meetings where anyone can critique ideas without attacking people
- Failure Reframing - Early failures provide essential data for eventual breakthroughs
- Hidden Problems - Leaders must actively seek problems their position naturally conceals
- Creative Protection - Shield artists from business concerns during critical development phases
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About the Author
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5
Strategies—Don't Just Read;
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Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
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5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
5
Strategies—Don't Just Read;
Apply
Aim at the Smallest Viable Audience
Create a Compelling Story
Offer Generosity First
No items found.
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