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Jennifer Luo Law,

Costovation

Innovate smarter by stripping away the unnecessary—deliver exactly what customers want, with less cost and more impact.
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Master financial strategies from the world's leading business books!
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What's You Learn?
Four genetic strands determine whether companies sustain growth – Boost Your GrowthDNA by Margaret Reynolds reveals organizational success patterns. This comprehensive GrowthDNA summary and key concepts explain: • Growth Genetics Framework - Measure invisible factors predicting expansion potential • Leadership DNA - Develop confident leaders who challenge status quo systematically • Innovation DNA - Build cultures where new ideas flow naturally, not forced • Execution DNA - Create rhythms and disciplines that turn plans into results • Customer DNA - Embed deep market understanding into organizational instincts 2025 application: Reynolds' "DNA sequencing tool" diagnoses exactly which strand limits growth. Boost your Click.Apply.Grow™ GrowthDNA: Assess your four strands today. Strengthen the weakest one. Measure progress quarterly. Companies optimizing GrowthDNA sustain 10+ years of growth versus industry's 13% success rate. Growth has genetics.

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About the Author

Jennifer Law is an Associate Principal at New Markets Advisors specializing in Jobs-to-be-Done innovation research for Fortune 500 companies.

Fulbright Scholar who taught in Denmark and South Korea researching international education. Williams College cum laude English Literature graduate. Boston boutique consulting expert in growth strategy. Pioneer in applying JTBD framework to B2B markets. Published thought leader on customer-driven innovation.

Beyond the books: Law's international teaching background brings cross-cultural insights to American business innovation challenges.

Her JTBD methodologies help companies discover unmet needs competitors miss. Clients using Law's research frameworks achieve 3x higher new product success rates.

The innovation detective uncovering what customers really hire products to do.

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