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Teresa Torres

Continuous Discovery Habits

Build products your customers love—by making discovery a daily habit, not a one-time event.
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What's You Learn?
Customer needs evolve constantly, requiring continuous research loops not periodic surveys – Continuous Discovery Habits by Teresa Torres reveals how product teams stay aligned with shifting customer desires through weekly touchpoints. This comprehensive Continuous Discovery Habits summary and key takeaways explain:
  • Opportunity Solution Trees - Map customer needs to business outcomes, creating visual decision frameworks
  • Weekly Customer Interviews - Regular touchpoints prevent assumptions from derailing product direction
  • Outcome vs Output Focus - Measure customer behavior changes, not feature delivery metrics
  • Rapid Experimentation - Test assumptions weekly instead of building features for months
What most summaries miss: Torres's "interview snapshot" technique captures customer context better than formal research. Transform your Click.Apply.Grow™ discovery process: Interview one customer tomorrow. Map opportunities visually. Test smallest assumptions first. Product teams using continuous discovery report 70% faster market fit and doubled customer satisfaction. Discover continuously. Build confidently.

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About the Author

Teresa Torres is the product discovery coach teaching teams continuous discovery habits that transformed how modern software gets built.

Former VP Product turned advisor to Spotify, Snagajob, and hundreds of product teams globally. Created Opportunity Solution Tree framework reshaping product management. Her Product Talk blog reaches 100,000+ practitioners monthly. Trained 10,000+ product managers through Product Talk Academy.

2025 relevance: As AI accelerates development cycles, Torres' continuous discovery becomes essential for maintaining human-centered design at machine speed.

Teams practicing her weekly customer interview cadence ship features with 75% adoption rates. Product organizations report 5x reduction in feature failure using Torres methods.

The product whisperer scaling customer empathy.

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