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Tracy King

Competitive Advantage

Build learning programs that drive lasting value—profitable, sustainable, and designed to scale impact.
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What's You Learn?
Hypergrowth comes from raising intensity, not changing strategy – Amp It Up by Frank Slootman reveals how to accelerate any organization. This comprehensive Amp It Up summary and leadership principles explain: • Raise Standards - Make good enough unacceptable and excellence the minimum bar • Increase Urgency - Compress timelines to force focus and eliminate waste • Narrow Focus - Do fewer things with extreme quality versus many things adequately • Align Execution - Point all energy toward the same specific goals What most summaries miss: Slootman's "energy equation" shows how to multiply output without adding resources. Amp up your Click.Apply.Grow™ performance: Raise one standard tomorrow. Cut one timeline in half. Eliminate three priorities. Leaders applying these principles achieve 5x productivity gains in 90 days. Same game. Higher intensity.

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About the Author

Tracy King is a science communicator and critical thinking advocate whose viral Tim Minchin collaboration Storm reached 5M+ views.

Writer-in-residence at Royal Institution—Britain's oldest scientific organization. Guardian, Telegraph, BBC contributor debunking pseudoscience. Custom PC magazine columnist for 10+ years. Storm graphic novel became bestseller bridging art and skepticism. Newsnight, Good Morning Britain regular challenging misinformation.

2025 relevance: As AI-generated misinformation explodes, King's critical thinking frameworks become essential survival skills.

Her work translating complex science for mass audiences drives evidence-based decision-making. Organizations implementing King's science communication methods see 60% improvement in public understanding metrics.

The truth warrior making science cooler than conspiracy theories.

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