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Joel Kurtzman

COMMON PURPOSE

Unite your team behind a shared mission—and achieve results no individual could accomplish alone.
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What's You Learn?
Shared purpose creates high-performance organizations outperforming competitors – COMMON PURPOSE by Joel Kurtzman reveals how unified direction drives success.

This comprehensive organizational purpose summary and main ideas reveal:

  • Purpose Alignment - Unite diverse stakeholders behind shared mission
  • Performance Connection - Link purpose directly to business results
  • Cultural Transformation - Build purpose-driven organizational cultures
  • Sustained Excellence - Maintain performance through purpose commitment


The hidden gem: Purpose-driven companies outperform the S&P 500 by 10x.

Build common purpose with Click.Apply.Grow™: Define shared purpose tomorrow. Align all activities. Measure impact. Organizations with common purpose achieve 83% higher performance.

Unite purpose. Multiply success.

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About the Author

Joel Kurtzman is former Harvard Business Review editor-in-chief and world-renowned management expert advising Davos and global leaders.

Former New York Times editor, reporter, columnist. Founded Strategy + Business magazine. Fortune and Chief Executive columnist. World Economic Forum advisor. Wharton SEI Center consultant. MIT Sloan Management Review board member. Milken Institute Senior Fellow. Korn/Ferry consultant.

Beyond credentials: Kurtzman shaped management thinking through every major business publication, influencing millions of executives.

His strategic insights guide Fortune 500 transformations. Organizations applying Kurtzman's frameworks achieve 35% better strategic outcomes.

The editor who defined modern management.

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